The axes of the matrix are the internal versus external focus and the degree of control or flexibility an organisation allowed it's members. Essentialy these are the competing values. By understanding the organisation's values and culture and the vlaues of it's employess you can also identify misalignment that causes inneficiency and poor execution of strategy.
Cameron Kim S and Quinn Robert E, "Diagnosing and changing organisational culture; based on the Competing Values Framework" Addison Welsey Publishing Company Inc, 1998.
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